Tom Cornwall. Email me →

For artists & makers

You bring the craft. I’ll handle everything else.

I’m an independent course publisher. I partner with artists to turn one skill into a beginner course — then I fund, build, market and run the whole thing, and pay you ongoing royalties on every sale.

Email me your course idea →

No upfront cost. You keep the copyright. Everything agreed in writing before you record a thing.

Who you’re talking to

Tom Cornwall

Hi, I’m Tom Cornwall.

I’ve spent around five years in online marketing, and these days I publish beginner-friendly art and craft courses — felting, painting, and other hands-on projects. I’m not a faceless platform. When you partner with me, I’m the actual person writing your sales page and running your ads.

That’s the whole point: unlike a course marketplace that doesn’t care whose course sells, I invest my time promoting yours.

My goal is simple — help a million people pick up an art or craft over the next ten years, one beginner course at a time.

The honest problem

You’re brilliant at your craft. The business side is a different job entirely.

You could absolutely teach what you do. But turning that into something that actually sells means sales pages, ad budgets, funnels, tech, testing, refunds — a full-time job most artists never signed up for.

So the skill stays locked in your hands. And platforms like Udemy or Etsy don’t much care whether it’s your course selling or someone else’s. That gap — between a great skill and a course people actually buy — is exactly what I fill.

How the partnership works

A real partnership, not a platform upload.

The artist brings the expertise. I create, fund and manage everything required to sell it — and keep it selling long term.

1

You teach your craft

You record a short, beginner-friendly course. Usually simple over-the-shoulder video — mostly your hands and the materials. No fancy production needed.

2

I build, fund and run it

I create a dedicated sales page for your course, set the price, write the copy and emails, and put it in front of the right people with paid ads — all at my cost.

3

You earn royalties

Every month you receive an ongoing share of the profit. You create it once; it keeps paying while I keep marketing it.

You bring

  • Your expertise in your craft
  • One short course, filmed once (around 2 hours)
  • Optional: a hand with ads or testimonials, if you want a bigger share

I handle

  • The sales page, pricing and copy
  • The ad budget and campaigns
  • Checkout, delivery and tech
  • Customer support and refunds
  • Ongoing marketing to my customer list

What I’d actually ask of you

Less work than you’d think — and we test before you film.

A beginner course is usually around two hours of simple, clear video. No studio, no polish — clear demonstrations matter far more than production quality. Depending on the project, most artists film it in a day.

And before you record anything, we validate the idea first: I build a test page and run a small amount of ads to see whether people actually lean in. You never do a pile of work based on a hunch.

Not confident teaching in English? That’s fine — I can translate and dub your lessons. Several of the artists I work with don’t record in English at all.

How you get paid

Royalties that match how involved you want to be.

You’re paid an ongoing share of each course’s profit — that’s sales minus the direct selling costs like ad spend, refunds and payment processing. There’s no single fixed percentage, because it depends on you:

Hands-off

  • Create the course once
  • Leave the selling entirely to me
  • Enjoy a recurring, passive income stream

More involved

  • A larger share of the profit
  • Help with the odd ad or testimonial
  • Answer the occasional student question

Either way, we agree the exact split, reporting and payment schedule in writing before you record. Vague agreements become expensive headaches — I’ve learned that one the hard way.

Your work stays yours

You keep the copyright. Full stop.

You own your course and materials. What I get is the exclusive right to market and sell that specific course for the period we agree on — nothing more.

Your other work, your commissions, your existing classes: all still entirely yours. And when I suggest a course topic, it’s usually a beginner project that leads students toward your premium work, not a replacement for it.

Why this is different

I know the internet is full of dodgy “partnership” offers.

Here’s why this one isn’t:

  • ✓A real person. I publish under my own name, on my own site. This is me — not an anonymous brand.
  • ✓No upfront cost, ever. I fund the ads, the page and the tech. You risk nothing but the time it takes to film.
  • ✓We test before you commit. If a small test says the idea won’t sell, you haven’t wasted weeks filming.
  • ✓Everything in writing. Split, exclusivity period, responsibilities, reporting and payment schedule — all agreed before you record.
  • ✓Your copyright and your business stay yours. This adds a new income stream; it doesn’t take anything away.

Why I do this

The mission behind the business.

I came to this from years in direct-response marketing — the unglamorous craft of actually getting people to buy. Somewhere along the way I realised the most satisfying thing I could point that skill at was helping talented makers earn from what they love.

Every course we publish does two things at once: it puts money in an artist’s pocket, and it gets another beginner to pick up a craft for the first time. That’s the whole goal — a million people trying art over ten years.

Questions artists ask me

The things everyone wants to know first.

Yes. I’m Tom Cornwall, an independent course publisher working under my own name. I partner with artists to publish beginner-friendly art and craft courses, and I handle all the marketing, funding and tech myself. This page is me being exactly who I say I am — which is more than a lot of cold messages can claim.

Teach one beginner-friendly project as a short series of simple videos — usually around two hours in total, including any bonuses. No fancy production; clear, easy-to-follow demonstrations are what matter. I take it from there.

Most artists film their course in a single day. It’s mostly over-the-shoulder footage so students can clearly see what your hands are doing. And because we validate the idea first, you only invest that day once we both know there’s real demand.

You earn an ongoing share of each course’s profit — sales minus direct selling costs like ad spend, refunds and payment processing. The exact percentage depends on how involved you want to be: fully hands-off for passive income, or a larger share if you’d like to help with ads and testimonials. We put the split, reporting and payment schedule in writing before you record anything.

You do. You keep the copyright to your course and materials. I receive only the exclusive right to market and sell that specific course for the period we agree on. Everything else stays yours.

Nothing. I fund the ad spend, build the page and cover the tech. Your only investment is the time it takes to film the course.

That’s exactly why we test before you film. I build a small test page and run some ads to measure real demand first. If people don’t lean in, we rethink the idea — before you’ve spent a day recording. It saves us both from building on a hunch.

No — I plan it the opposite way. The course is usually a simpler beginner project that makes students admire your more advanced work, so it feeds your existing business rather than replacing it.

Not at all. I can translate and dub your lessons for an English-speaking audience — several artists I work with record in their own language, and it works well. Many of my courses are filmed showing only the hands and materials, which makes dubbing seamless.

Absolutely. The exclusivity only covers the specific course we build together, for the agreed period. Your other courses, commissions and products are completely unaffected.

Before you record, we put the exact split, exclusivity period, responsibilities, reporting and payment schedule in writing, so there are no fuzzy bits later. If you have a specific concern, tell me and we’ll address it head-on — I’d rather sort it up front than leave it vague.

Plenty of kinds. So far that’s mostly been DIY crafts, fibre arts and painting — but I’m open to far more. My one real filter: the project can’t rely on dangerous materials or bulky, expensive equipment, since students follow along from home. If a beginner could learn it safely on a normal budget, I’d happily consider it.

Let’s talk

Think your craft could make a great beginner course?

Send me an email with your name, a few photos of art you’ve made, and a course idea if you have one. No idea yet? That’s completely fine — we’ll figure it out together.

Email thomas@tomcornwall.com →

I read every email personally.